Lorna Jane

Last week marked a new chapter for Lorna Jane with the opening of their new Flagship store in Brisbane. The concept design, dubbed ‘Shop the Look’, focuses on displaying styled outfits and product stories to enhance the shopping experience.

The store is serene and calm, emanating style, fresh detailing, beautiful curves, contemporary displays and a strong feminine palette.

Lorna Jane founder Lorna Jane Clarkson said that the business is adapting to consumer demands. 

"Lorna Jane was built on retail, but technology is changing consumer habits. We must listen to what our customer is telling us, evolve, and invest in innovating our retail offering and in new forms of engagement, otherwise why would she choose to shop in store?" she said. 

CLIENT

Lorna Jane

WHAT WE DID

:- Customer Insights
:- Customer journey planning
:- Site zoning
:- Category planning
:- Interior design
:- CAD Documentation
:- New fixtures and fittings

STORE

Flagship store Brisbane

The new store also works to educate Lorna Jane consumers of its sustainability initiatives, including the incorporation of recycled fabrics and a ban on single-use plastic bags. The store also features Lorna Jane’s ‘First Wear’ offering; an initiative where customers are given the option to take home a never before worn piece. Clarkson added that the business is thrilled to bring the concept to Albert St Brisbane. "The best activewear on the planet deserves a prime location and a premium platform.

"Albert Street is an iconic addition to our retail portfolio, and I’m so excited that our home-state customer will be the first to experience it," she said.