105 Degrees
105 Degrees Korean BBQ has ignited a fiery transformation in Plenty Valley's dining precinct.
Embracing a distinctive all-you-can-eat barbecue concept, diners choose their meats from refrigerated displays and grill them to perfection at their tables, seamlessly merging tradition with innovation.
Our task was to guide the client through every phase, from conceptualizing the physical layout and interior design to crafting a brand identity and visuals.
Our aim was to curate a brand and dining atmosphere which embodied modernity, playfulness, and sophistication, setting the scene for a unique experience.
CLIENT
105 Degrees Korean BBQ
WHAT WE DID
:- Shopper profiling
:- Customer journey planning
:- Interior design
:- CAD Documentation
:- Design management
:- Project management
:- Logo creation
:- Brand style guide
:- Online graphic execution
RESTAURANT
Flagship
Innovative Design
Utilizing color with finesse, the restaurant entices diners to explore its space. A vibrant blue hue not only aligns with the brand's identity but also contributes to a unified and alluring interior design.
From modern metal accents to eye-catching tiles and glass surfaces, the blue tone reinforces the restaurant's contemporary character while symbolizing an integral aspect of the flame and cooking.
Additionally, the urban charm is accentuated by concrete floors, while the inclusion of feature tiles, transparent bricks, and fluted glass adds a hint of sophistication to the overall ambiance.
New logo and visual identity
The fresh logo and signage of 105 Degrees also reflects the vibrancy and energy of the brand. Carrying through with the blue hue, the restaurant's logo embodies a contemporary elegance, resonating with the innovative spirit of the venue.
