Equip

FLAGSHIP CONCEPT

Equip is one of the largest fast fashion accessories brands with over 130 stores across Australia and NZ. Operating in such a competitive market for over 10 years the brand was in need of a re-position to ensure they gained back lost market share.

We've created a store concept hinged around a 'Salvage with Style' direction that provides a distinctive look for the brand and which has given them a successful re-launch.

CLIENT

Equip

WHAT WE DID

:- Customer Insights
:- Brand personality positioning
:- Shopper profiling
:- Customer journey planning
:- Zoning and category planning
:- Interior design
:- CAD Documentation
:- Design management
:- Project management

STORES

Flagship concept
Sydney NSW AU