Peter Alexander

Peter Alexander is Australia's leading sleepwear designer brand. When the brand broke into the Australian retail market in 2004 we were thrilled to design his first stand alone store, the ‘PINK’ interior concept. After building a strong presence online his bricks and mortar debut needed to have high impact and convey a sense of fun, flair and excitement.

The perfect statement integrated into the shopfront is the oversize pink door, now synonymous with the brand and still used to this day.

We designed and built 30+ stores throughout Australia, with a few exciting ‘one-off’ concepts including the ‘GOLD’ concept, pictured here.

The ‘GOLD’ store concept hinges around the brand’s success in being the perfect product to gift to loved ones. The interior uses reflected gold finishes to the store front, counter and product displays and displays the beautiful gifting boxes throughout.

CLIENT

Peter Alexander

WHAT WE DID

:- Brand personality positioning
:- Shopper profiling
:- Customer journey planning
:- Zoning and category planning
:- Interior design
:- CAD Documentation
:- New fixtures and fittings
:- Store roll-out
:- Design Management
:- Project Management

STORES

30+ Australia