Peter Alexander 'MAD HATTER'
The ‘MAD HATTER’ store concept brings to life the playful and crazy nature of Alice in Wonderland, with over sized lights, tables and furniture hanging upside down from the ceiling.
Peter Alexander is Australia's leading sleepwear designer brand. We designed and built 30+ stores throughout Australia, with a few exciting ‘one-off’ concepts including the ‘MAD HATTER’ concept, pictured here.
The ‘MAD HATTER’ store concept brings to life the playful and crazy nature of Alice in Wonderland, with over sized lights, tables and furniture hanging upside down from the ceiling.
CLIENT
Peter Alexander
WHAT WE DID
:- Brand personality positioning
:- Shopper profiling
:- Customer journey planning
:- Zoning and category planning
:- Interior design
:- CAD Documentation
:- New fixtures and fittings
:- Store roll-out
:- Design Management
:- Project Management
View other Fashion projects from the folio;
SAKS
