Smiggle

Smiggle….. “where a smile meets a giggle… the world’s greatest place”! We were lucky enough to design Smiggle’s first concept store in it’s infancy in 2003 and watched it grow into a thriving stationary brand.

Differentiated by design, the store leverages off the blurred line between education and fun! Kids are drawn to the bright colours, the squirky products and clever design, the stores are focused on providing their core audience with exactly what they want.

Our role has been to create the store design concept and documentation services for various stores.

CLIENT

Smiggle

WHAT WE DID

:- Brand personality positioning
:- Shopper profiling
:- Customer journey planning
:- Zoning and category planning
:- Interior design
:- CAD Documentation
:- New fixtures and fittings
:- Design Management
:- Project Management

STORES

30+