Gum Tree

Gum Tree Good Food’s mission is simple, being able to shop the best of Melbourne’s markets in one shop.

The design challenge here was to create a market feel within a retail store environment. We’ve achieved this in each of the flagship sites by keeping the concept rustic, authentic and rich in earthy tones.

CLIENT

Gum Tree

WHAT WE DID

:- Customer Insights
:- Brand personality positioning
:- Shopper profiling
:- Customer journey planning
:- Zoning and category planning
:- Interior design
:- CAD Documentation
:- Design management
:- Project management

STORES

Flagship concept
Albert Park VIC AU
Middle Park VIC AU
South Yarra VIC AU