Gazman

Gazman’s Remarkable Retail Journey and the Significance of Store Design

Our relationship with Gazman has spanned a significant duration, underpinned by a robust and collaborative partnership that has weathered the challenges of the ever-evolving retail landscape. This history has allowed us to deeply understand Gazman's brand ethos, values, and, most importantly, their vision for the future.

Collective Goal.

Our collective goal from the outset was to infuse a new sense of sophistication into their retail concept while tastefully incorporating the timeless allure of vintage Hampton-style design. The outcome was a harmonious blend of classic and contemporary, with meticulously crafted floor units and strategically placed wall display fixtures that elevated the overall shopping experience.

CLIENT

Gazman

WHAT WE DID

:- Customer Insights
:- Brand personality positioning
:- Shopper profiling
:- Customer journey planning
:- Zoning and category planning
:- Interior design
:- CAD Documentation
:- Design management
:- Project management

STORES

60+ stand alone stores
10+ department store concessions

Gazman's brand identity and Market Position.

Throughout our collaboration, we leveraged our insights into Gazman's brand identity and market positioning to carefully select a colour palette and finishes that exuded masculinity, while upholding a meticulous balance in the finer details. The strategic redesign was instrumental in repositioning the brand within the fiercely competitive men's fashion market.

Renewed commitment.

A significant milestone within this ongoing partnership was the evolution of Gazman's retail concept at the recently opened Mornington store. This represented a turning point, encapsulating Gazman's revitalized dedication to crafting a shopping environment immersed in the timeless Hampton-style aesthetic.

Mornington distinguishes itself as a flagship store in their network, and the choice to relocate was viewed as a chance to enhance destination stores. Our focus was on approaching the building's character, features, and natural light with empathy. The transformation hinged on the introduction of color, texture, heightened detailing, and new innovative custom floor fixtures.