Perri Cutten

Perri Cutten, an iconic fashion house in Australia, has been dressing stylish women for over 40 years.

Our store design concept is firmly anchored around the Perri Cutten brand promise, focusing on ‘timeless appeal’, ‘classic styling’, ‘magnificent materials’ and ‘superb shapes’.

CLIENT

Perri Cutten

WHAT WE DID

:- Customer insights
:- Brand personality positioning
:- Shopper profiling
:- Customer journey planning
:- Zoning and category planning
:- Interior design
:- CAD Documentation
:- Design Management

STORE

Flagship store Hyde Park SA

The form and function of the floor plan echoes ‘shape’ and ‘classic styling’ with beautiful curves, sophisticated product displays, engineered plinths, and textured feature wall and counters.

Fresh, clean lines are accentuated with the product hang rails and racks, as well as the feature lighting highlighting the curved wall detailing. The simple colour palette compliments the brand and product, enabling flexibility for all seasonal colours and outfits.

‘Magnificent material’ selection to the feature wall adds warmth and a nod to the current trends, while the stunning changeroom zone screams restraint and class with simple mirrors, plush curtains and oversize bulb lights.

Perri Cutten
Client: @perricutten
Design: @sandboxgroup_aust
Fitout: @southerncross